Yue Zhang

I am a fourth-year Ph.D. student in Marketing at Erasmus University Rotterdam and am on the academic job market for positions starting in 2027.

My research examines consumer judgment in the digital age, characterized by an influx of correlations derived from big data and the growing use of GenAI tools (e.g., ChatGPT) . Specifically, I study two questions:

1) How do consumers form causal beliefs (e.g., “Can drinking tea prolong my life expectancy?”) in the big data era, where statistical correlations are frequently discovered and publicized?

2) How do GenAI tools shape consumers’ judgments about probabilities?

My research has been published in the Journal of Consumer Research and the Journal of the Association for Consumer Research.